BLOG & INSIGHTS
What is changing online — and what does it mean for your business?
Practical articles about web design, SEO, digital rules, online trust and important developments relevant to businesses in Belgium.
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Based on official source information
SEO & Google
Google shows search results differently in Europe: what does that mean for Belgian websites?
Since 8 September 2026, Google has documented more clearly which Search features are available in the EEA. Structured data can make some sites eligible for richer carousels — but it is not an automatic ranking boost.
Read articleWhat should a Belgian business website include to build trust?
Professional design helps, but trust also depends on clear company information, accessibility and transparency. A practical checklist for Belgian businesses.
Read articleHaving a cookie banner does not mean your website is GDPR-compliant
Showing a cookie banner is easy. Making sure non-essential cookies wait for valid consent is another matter. Here is what Belgian websites should understand.
Read articlePeppol and e-invoicing: what Belgian businesses need to know in 2026
Since 1 January 2026, a normal PDF invoice is no longer sufficient for most Belgian B2B transactions. Structured electronic invoicing is now the standard.
Read articleGoogle changes SEO rules in Europe: why piggybacking on strong websites is getting harder
Since 30 August 2026, Google has applied its site reputation abuse policy differently in the EEA. What does this mean for Belgian businesses, guest posts and SEO?
Read articleGoogle is measuring AI visibility better: a little less fog in Search Console
Google's AI Overviews and AI Mode reports are now available worldwide in Search Console. They help track visibility, but they aren't a magic ‘AI ranking meter’.
Read articleAlmost 97% of inspected Belgian online shops had at least one infringement: what can businesses learn?
Belgium’s FPS Economy reported in 2026 that almost 97% of Belgian online shops inspected during a 2025 inspection period had at least one infringement, often linked to unclear consumer information.
Read articleGoogle on AI in Search: strong SEO still comes first
In May 2026 Google published new guidance on visibility in generative AI features in Search. The message is pragmatic: valuable content and solid SEO fundamentals still matter.
Read articleWeb accessibility is more than a nice-to-have — especially for e-commerce
Belgium’s FPS Economy clarified the European Accessibility Act framework in 2026. For certain e-commerce services, accessibility is more than an optional extra.
Read articleFive stars for a discount? Google raises an eyebrow
Google has tightened its review guidance: fake reviews and reviews obtained in exchange for an undisclosed incentive do not belong in review content or structured markup.
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